Worldwide Launch Party 2017 Event Recap

Every year, the top licensed skincare professionals, estheticians, industry professionals, and select beauty & wellness media convene across the globe at IMAGE Skincare’s highly anticipated Worldwide Launch Parties. These launches are already the largest skincare events in the World, but every year, the events somehow manage to top the last, both in attendance and sheer excitement. Bruno Mars’ 24k Magic was the theme of the 2017 launch and it certainly lived up to it, with launch parties across the globe laden with black and gold accents to set the party – for the launch of Image Skincare’s NEW product releases – in motion.

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From the moment our guests sashayed into the pumping room, with masquerade masks on and balloons filling the room, the excitement was palpable if our wired team had anything to show for it! Guests were treated to not only product unveilings and playing around with the new formulas and products, but the powerful story behind the brand, and what motivates them to continue in their venture for effective, clinically proven skincare for everyone, no matter their circumstance or condition.

Sipping on champagne, taking YANA Collagen shots and partaking in the “Masquerade Selfie Challenge”, guests were also thrilled to receive a gift bag of the revolutionary new products.

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In 2017, we are excited to unveil our best and brightest launch events to date, and we’ve got more than just a few reasons why…all will be unveiled soon.

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Why you should be using Hyaluronic Acid

While hyaluronic acid isn’t a new, fresh ingredient, you may be only just starting to hear about it now. This ultimate anti-ageing, skin hydrating booster isn’t entirely new to the skincare scene, but many people don’t know exactly what it is and what it’s used for.

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Hyaluronic acid is a naturally-occurring substance created in our bodies already, but doesn’t always work to the best of its ability when it is not boosted by a topical formula. Simply put, hyaluronic acid is a hydrator. It binds 1000 times its weight in water, helping to diminish the ageing process.

The benefits of hyaluronic acid are clear:

  • Its moisture-binding properties attract and store moisture in the skin for optimal hydration 24/7
  • Hyaluronic acid plumps and hydrates, which weakens during the ageing process
  • Leaves skin feeling soft, smooth and hydrated, making the skin look more radiant
  • Improves the appearance of dine lines by plumping and firming the skin
  • Hydrates and calms even redness-prone and congested skin types like rosacea sufferers

Hyaluronic acid is not only for those suffering from dry, red and dehydrated skin. It is suitable to use even on oily, sensitive and acne-prone skin, making it the ultimate multi-tasker for all skin types. While its lightweight formulation absorbs immediately, it allows enough time to maximise nourishing of the skin as soon as it is applied.

Image Skincare’s VITAL C range is the perfect solution to dry, dull and dehydrated skin with most of its product line containing hyaluronic acid as its key ingredient. VITAL C protects skin from harsh environmental stressors with a rich blend of botanicals, targeting visible skin dehydration with a multi-depth hydrating formula, to create a soothing and healthy way to improve skin

Products containing hyaluronic acid:

Hydrating Anti-Aging Serum

Hydrating Repair Crème

Hydrating Enzyme Masque

Hydrating Intense Moisturiser

Hydrating Eye Recovery Gel

Vital C Group

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THE Quick Beauty Fix: The Rising Popularity of Sheet Masks

The biggest trend to hit the beauty industry is clearly and overwhelmingly K-Beauty, or Korean Beauty, where the nation’s trends of everyday beauty routines are only just hitting our shores to be utilised by anyone from local salons to big beauty brands in the trade.

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While most of our bathroom cabinets are likely full to the brim with a mixture of our classic staple beauty bits and skincare fads with exotic ingredients and a host of scents, nothing can compare to the beauty standards held in South Korea. While their well-known 15 step everyday skincare regime (cleanse, tone, moisturise, the list goes on) might be out of our achievable reach, there is some aspects of this routine that we can, and willingly, get on board with…

Now we know from these incredible Asian beauty care trends, your daily beauty routine is really not complete without the use of a sheet mask. This trend is seemingly perfect for a quick fix for every beauty need, with formulas being made for specific skin issues, from dry to ageing to sensitive skin.

If you need any more persuading of the rising popularity of sheet masks in your skincare routine, revisit the beauty invasion of BB Creams. 5 years ago this niche product was hardly heard of, but now this has become a true staple in everyone’s makeup arsenal, globally.

Sheet masks are now being produced globally, including Image’s new collection I MASK, which launches two new intense biomolecular sheet masks into the line for that needed hit of hydration.

Sheet masks are simply facial fabric sheets, as the name explains, infused with a serum or gel like product that is placed directly onto the face to soak for 10-20 minutes, in order to maximise the product’s penetration and results. The fabric locks in the treatment to ensure the most effective delivery of ingredients and in under 20 minutes, you are able to see physical results like improved tone, firmness and hydration. It is perfect to use in your everyday routine at home, and an ideal addition to services in salon, such as LED treatment or facials.

The best benefit from sheet masks is the instant hydration hit you receive. Sheet masks bring back the hydration we naturally lose daily, immediately. With ingredients like strong peptides and antioxidants, as well as brightening botanicals, sheet masks are guaranteed to leave your skin plump, dewy and glowing.

Here’s why we love them:

  • Each mask gives you the correct application dosage – Forget the days when you over or under-applied your face mask, with sheet masks each package has the exact dosage of hydration your skin needs without the worry
  • There’s a formula for every skin concern – Each sheet masks comes in different formulas to combat multiple skin concerns, including dull, dry and ageing skin
  • A-listers swear by them – If you didn’t trust the hundreds of incredible beauty trends that have come out of South Korea, just trust what Hollywood’s biggest celebs are doing. From supermodels like Chrissy Teigen and Karolina Kurkova, to Lady Gaga and Lena Dunham, sheet masks are officially the perfect treatment for all skin types and concerns

Image Skincare’s latest product launches included their new range, I MASK, which launched two new sheet mask formulas, designed to give your skin the ultimate hydration boost and skin rejuvenation at its most intense. With breakthrough hydrogel technology that stands above previous sheet mask formulations like biocellulose masks to deliver the patented biomolecular hydrogel mask, Image’s I MASK range will wow and impress.

I MASK Biomolecular Anti-aging Radiance Mask
Anti-aging sheet mask infuses skin with a unique fusion of volcanic water, brightening botanicals, peptides and antioxidants for the ultimate youthful appearance and radiance.

I MASK Biomolecular Hydrating Radiance Mask
Derived from red algae and carob tree, this revolutionary soothing hydrogel mask was developed to increase delivery of active ingredients to lift, brighten and deeply hydrate skin after a single application.

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